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JENNI X GENTLE MONSTER
GENTLE HOME
Introducing the ‘Gentle Home’ collection, which embodies the fantasy world dreamed of by Gentle Monster and Blackpink Jennie. 'Gentle Home' is based on the motif of a dollhouse that makes us feel nostalgic for our childhood, and contains the hope of living with an imaginary fantasy.
2018 CAMPAIGN
'RED WIDE OPEN'
The Gentle Monster 2018 Collection ‘RED WIDE OPEN’ owes its inspiration to the 1999 Stanley Kubrik Film, ‘Eyes Wide Shut’. ‘RED WIDE OPEN’ connotes the spirit that ‘challenges aesthetics and possibilities’, twisting the underlying code of the secret society in the movie “my eyes are shut to your misdeeds, brother”
BOLD COLLECTION WITH SON
Gentle Monster presents a campaign for its new collection line 'BOLD' with soccer player Son Heung-min. The newly released Bold collection depicts the shape of galactic stars as a metaphorical symbol of bravery and boldness. Through the Bold collection with Son Heung-min, who is boldly writing new history, experience moments that transcended the limits of different fields.
EYE WEAR COLLECTION
Gentle Monster presents – “FEARLESS; Facing the unknown” – the newest 2020 campaign that explores Gentle Monster’s innovative spirit and curiosity of the unknown. Photographer Hugo Comte presents the visualization of Gentle Monster’s core DNA, the sensation of learning is always greater than the fear of the unknown. Discover 'the New Flatba' alongside 'the T-optical' series with designs inspired by the lines and movement of nature.
STORE HOUSE DOSAN
50 Apgujeong-ro 46-gil, Gangnam-gu, Seoul
Monday–Sunday 11:00am–9:00pm
+82 070 4128 2122
STORE HOUSE DOSAN
50 Apgujeong-ro 46-gil, Gangnam-gu, Seoul
+82 070 4128 2122
Monday–Sunday 11:00am–9:00pm
We want to present a new direction for future retail in Gentle
Monster’s unique way.
HAUS DOSAN is the starting point of another Future Tail that Gentle
Monster will introduce in the future.
In addition to Gentle Monster, the cosmetic brand 'Tamburins', which
aims for sensuous beauty, and 'Nudake', which embodies new fantasies
through desserts,
are also located in this space. The future retail that Gentle
Monster will show starts with HAUS DOSAN, and in the future,
consumers will continue to be able to encounter spaces created by
the brand's new attempts.